Listing Analytics
Overview
The Listings page helps you understand how each of your listings is performing, from pricing and demand to individual profitability. It's where you track what's selling, what's sitting, and where to focus your attention.
Listing table
The table shows these columns by default:
- Product: Listing name with link to Reverb
- State: Live, Sold, Ended, Draft or Suspended
- Price and Original Price
- Days Listed
- Watchers and Views
- Condition, Category and Brand
- Gross Profit and Gross Margin
- Cost of Goods
More columns, including Contribution Margin, SKU and Bump Rate, are in the column settings.
Costs
Click a listing to open it beside the list. Its Cost History shows each cost, the date it started and where it came from. Click Add Cost to enter a new cost with its start date. Earlier orders keep the cost they had.
MetricCards
Four summary cards at the top:
- Closed Listings Sold %: Of the listings that closed, sold or ended, the share that sold
- Median Days to Sell: The median days from listing to sale, for sold listings
- Price Realization
- Active / Total
Charts
- Listing Funnel: Views, watchers and orders across all listings
- Days to Sell Distribution: How long sold listings took. Click a bar to filter
- Closed Listings Sold % by Category and by Price Tier
- Bump Analysis: Bumped listings by bump rate, with sales for each rate
Filtering
- Filters: Narrow the list by status, price, category, brand, condition, listing age, offers, bumps or cost of goods
- Search: Find a listing by title, SKU or Reverb listing number