Profit & Loss

Overview

The Profit section gives you a complete picture of your shop's financial health. It combines your Reverb revenue with Marketplace Fees, shipping, cost of goods and expenses, and reads every figure the same way on every page.

Requires Pro or Max

The P&L is on Pro and Max. Your 14-day trial includes it.

Three tabs

Cards

Period cards covering Revenue, margins, fees and cost of goods. Compare any period against the previous one at a glance. Below the cards, switch between Products, Orders, Listings and Carriers for the selected card's period.

P&L

A profit and loss statement with one column for each period. Turn on the heatmap or common-size percentages, and export it to CSV.

Cashflow

When money comes in and goes out, by month, quarter or year. See Cashflow Analysis.

The revenue bridge

  • Item Sales: The item prices buyers paid, after offers and sale prices
  • Shipping Revenue: Shipping charged to buyers at checkout
  • Revenue: Item Sales plus Shipping Revenue
  • Taxes Collected: Sales tax Reverb collects from buyers and pays to the state. It passes through and is not revenue or profit
  • Order Total: What buyers paid: Revenue plus Taxes Collected

The profit ladder

Every money page reads in this order:

  • Revenue
  • Less: Refunds: Money returned to buyers, less the fees Reverb credited back
  • Net Revenue: Revenue less Refunds
  • Less: Cost of Goods
  • Gross Profit: Revenue less refunds and the cost of goods sold
  • Less: Marketplace Fees
  • Less: Shipping & Supplies: Carrier labels and packing supplies
  • Less: Variable Expenses
  • Contribution Margin: What sales contribute before overheads
  • Less: Indirect Expenses: Fixed overheads for the period
  • Net Profit: Your bottom line, before income tax

Every margin is a share of Revenue. One order, listing or product stops at Contribution Margin, because indirect expenses belong to a period.

A missing cost counts as $0. Where some orders have no cost, Cost of Goods Coverage shows the share that do. A cost or shipping figure from a default rule carries a dot. Hover it to see the rule.

Marketplace Fees

Marketplace Fees are Reverb's fees on your sales:

  • Selling Fee: Reverb's commission, 5% of the item price plus shipping
  • Payment Processing Fee: Typically 3.19% + $0.49 of the buyer's total, including sales tax
  • Bump Fee: The bump rate times the item price plus shipping, charged when a bumped listing sells
  • Financing Fee: Only when the buyer chose 0% financing through Affirm
  • Currency Conversion Fee: Reverb charges 2.5% on the subtotal of your earnings after payment processing fees. It applies when your listing currency differs from your payout currency
  • Tax on Fees: Tax Reverb charged on its fees, as shown on your payout
  • Cross-Border Fee: Reverb charges an extra 1% when the buyer's billing address is in a different country from your shop's. It applies to sales paid through Reverb Payments. Sales within the EEA are not cross-border, but sales between the UK and the EEA are

Reverb does not report the Cross-Border Fee for each order, so Verbstack estimates it and marks it Estimated. If you import the Reverb Payouts CSV in Settings > Imports, Verbstack uses the fee Reverb charged and marks it Actual.

A shipping label bought on Reverb is a shipping cost. It counts once, under Shipping & Supplies, not as a fee.