Cashflow Analysis
Overview
Profit → Cashflow shows you when money actually moves in and out of your business. Not just when sales happen, but when you get paid and when costs leave your account.
Requires Pro or Max
Cashflow analysis is on Pro and Max. Your 14-day trial includes it.
Two views
Switch between the views in the page header, and read either one by Monthly, Quarterly or Yearly.
- Cash: The cash that came in and went out, with the bridge from Net Profit to Net Cash. It opens first
- Profit: Income and expenses with Net Profit
The Cash view
Cash In
- Payouts Received: Payouts from Reverb by payout date, after Reverb takes its fees
Cash Out
- Inventory Bought: Purchase orders you placed in the period, by the date you ordered them, and an estimate from your cost defaults for listings with no purchase recorded
- Expenses Paid
- Shipping & Supplies Paid
Net Cash
Cash In less Cash Out for the period.
From Net Profit to Net Cash
Net Profit and Net Cash differ because of timing. The bridge shows each step:
- Net Profit
- Cost of Goods Sold: Added back. The P&L takes cost of goods off when an item sells
- Inventory Bought: Taken off. Cash leaves when you buy inventory
- Payout Timing: Reverb doesn't pay out instantly, so a sale and its payout can land in different periods
- Net Cash
This is especially useful during high-volume periods, when the gap between sales and available cash can be significant.
Reconciliation
Compare Payouts Received against your actual bank deposits. If there's a discrepancy, check:
- Whether all orders in the period have synced
- Whether any refunds or chargebacks occurred
- Whether Reverb held any payouts (common for new sellers)