Customer Analytics

Overview

The Customers page helps you understand who your buyers are, how often they return, and how much they spend over time. Use it to identify your most valuable customers and spot opportunities to increase repeat business.

Customer figures count sales only. Cancelled and refunded orders are left out. A buyer who bought from two of your shops is one customer.

MetricCards

Summary metrics at the top of the page, for the selected band:

• Customers
• Lifetime Spend: Revenue to date. It is not a forecast
• Average Lifetime Spend: Revenue per customer to date
• Last Purchase (Median)

The Dashboard's Customers widget shows your Repeat Customer Rate: customers with two or more orders, all time, as a share of all customers.

Customer bands

Verbstack groups your customers into bands by their orders and what they spend. The default bands are First-time, Repeat, VIP Gold and VIP Platinum. Click Bands to change the rules, names and colours.

The Customer Distribution chart shows how many customers fall into each band. Click a band to filter the page.

Customer table

The table shows each customer's Name, Orders, Lifetime Spend, Average Order Value, Last Purchase, First Purchase, Purchase Frequency, Categories, Brands and Most Recent Order.

Click any row to open the customer beside the list.

Charts

• Customer Trends: New and repeat customers by month
• Cohort Retention: How many customers from each month buy again in later months
• Geographic Distribution: Top US states and countries by customers and revenue
• Top Buyers: Your top 10 customers by Lifetime Spend
• Reactivation Candidates: Repeat customers who have not bought for a while

Related

• Dashboard Overview
• Managing Orders
• Exporting Data