Reverb Profit Margin Calculator
Markup is not margin. Enter a sale below to see your real gross margin, net margin, and ROI on Reverb after the selling fee, payment processing, and your own costs.
Your sale
Know your margin on every order, not just one.
- ✓ Real gross and net margin on every Reverb sale
- ✓ COGS and fees tracked automatically
- ✓ Spot thin-margin gear before it costs you
Free forever to get started. No credit card required.
Your margin
Estimates only, based on Reverb's published rates as of June 2026. Sales tax is collected from the buyer and remitted by Reverb, so it is excluded here. Not affiliated with Reverb.com.
Gross margin vs. net margin on Reverb
Most sellers price off gross margin: sale price minus what the item cost them. It feels healthy. But Reverb's fees and your shipping cost both come out before you see a dollar, so the number that actually matters is net margin: net profit divided by the gross sale.
| Metric | Formula | What it tells you |
|---|---|---|
| Gross margin | (Gross sale − item cost) ÷ gross sale | Markup before fees and shipping |
| Net margin | Net profit ÷ gross sale | What you actually keep after everything |
| ROI | Net profit ÷ item cost | Return on the cash you put into the item |
See the math on a real sale
A $600 pedalboard with $40 shipping (your shipping cost $38, the board cost you $300) on standard Reverb Payments:
| Gross sale | $640.00 |
| Reverb fees (5% + 3.19% + $0.49) | −$52.91 |
| Item cost | −$300.00 |
| Shipping cost | −$38.00 |
| Net profit | $249.09 |
| Net margin | 38.9% |
| ROI | 83.0% |
The gross margin here looks like 53% (you paid $300, sold for $640). The real net margin is 38.9% once Reverb's fees and your shipping cost are in. That 14-point gap is where sellers most often miscalculate.
How to protect your margin
- Price off net, not gross. Decide the net margin you need, then work backward through the fees. Our break-even calculator does this for you.
- Use Bump only where it pays. Every Bump percent comes out of margin, so reserve it for gear where the extra visibility earns more than it costs.
- Cut real shipping cost. Discounted labels lower what you actually pay to ship, and that flows straight to margin.
- Watch thin-margin SKUs. Low-margin gear is the most exposed to fees. Track margin per item so weak performers do not hide inside a healthy total.
The fastest way to act on this is to see margin on every order automatically. Connect your shop and Verbstack tracks gross and net margin on every sale.
Frequently asked questions
What is a good profit margin on Reverb?
It depends on what you sell. Used and vintage gear sold online typically nets 10-20% after fees, costs, and shipping, while new accessories can run thinner. New-old-stock and rare pieces can go higher. The number that matters is your net margin after every cost, not the markup you imagine before fees.
What is the difference between gross margin and net margin?
Gross margin is your sale price minus what the item cost you, divided by the sale. Net margin goes further and subtracts Reverb fees and your actual shipping cost too. Net margin is the real number, because it is what actually lands in your pocket. This calculator shows both.
How do I calculate profit margin after Reverb fees?
Start with your gross sale (item price plus shipping charged), subtract the 5% selling fee and payment processing (3.19% + $0.49, or 2.99% for Preferred Sellers), then subtract what the item cost you and your shipping cost. Divide that net profit by the gross sale to get your net margin. The calculator does it instantly.
Does the selling fee come out of my margin?
Yes. Reverb’s 5% selling fee, payment processing, and any Bump rate all come straight out of your margin. On a thin-margin item those fees can be the difference between a profitable sale and a loss, which is why seeing net margin before you list matters.
What is ROI versus margin?
Margin measures profit as a percentage of the sale price. ROI (return on investment) measures profit as a percentage of what you paid for the item. A $300 guitar that nets $150 has a 50% ROI but a lower margin once you add shipping. Both are shown above.
Stop guessing your margins.
Connect your Reverb shop and see gross and net margin on every order, automatically.
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