Reverb Break-Even & Pricing Calculator
Stop pricing from a guess. Enter your cost and the margin you want, and get the exact price to list your gear for, plus the break-even floor you should never list below.
Your item
Price every listing for the margin you need.
- ✓ Set your target margin and list with confidence
- ✓ Fees and costs handled automatically
- ✓ Never list below break-even again
Free forever to get started. No credit card required.
What to list it for
The recommended price solves the Reverb fee stack for your target margin, then runs that price back through the full fee math so the breakdown foots to the penny. Sales tax is a buyer-paid passthrough and is excluded.
Estimates only, based on Reverb's published rates as of June 2026. Sales tax is a buyer-paid passthrough and is excluded. Not affiliated with Reverb.com.
How to price gear on Reverb for a target margin
Pricing forward from cost is guesswork. The reliable way is to start from the net margin you want to keep and solve backward through Reverb's fees. Because the 5% selling fee, payment processing, and Bump all scale with the sale price, you cannot just add a markup. The math has to account for the fees taken on the higher price too.
The calculator does this for you: it solves the fee stack for your target margin, then runs the recommended price back through the full Reverb fee math so the numbers foot exactly.
See it on a real item
Say a guitar cost you $250, your shipping costs $40, you charge $40 shipping, and you want to keep a 30% net margin:
| Break-even item price | $276.40 |
| List price for 30% margin | $429.97 |
| Gross sale (with shipping) | $469.97 |
| Reverb fees | −$38.98 |
| Item cost + shipping cost | −$290.00 |
| Net profit | $140.99 (30.0%) |
List below $276.40 and you lose money. List at $429.97 and you keep a clean 30% after everything Reverb takes.
Pricing tips for Reverb sellers
- Know your floor before you negotiate. Buyers send offers. Your break-even price tells you instantly how low you can go.
- Bump eats into the target. Turning on a 5% Bump means the calculator raises your list price to protect the same margin. Decide if the visibility is worth the higher price.
- Check the margin you actually want. Compare the resulting net profit with our profit margin calculator to make sure the price still wins the sale.
Want this across your whole catalog? Connect your shop and Verbstack tracks cost, fees, and margin on every listing.
Frequently asked questions
How do I know what to list my gear for on Reverb?
Start from the margin you want to keep, then work backward through Reverb’s fees and your costs. Enter your item cost, shipping, and a target net margin above, and the calculator returns the exact item price to list. It already accounts for the 5% selling fee, payment processing, and any Bump.
What is my break-even price on Reverb?
Your break-even price is the lowest you can list an item for and still walk away with $0 profit after Reverb fees and your costs. List anything below it and you lose money. The calculator shows your break-even price alongside your target price so you always know your floor.
Does the calculator account for Reverb fees?
Yes. It reverse-solves Reverb’s 5% selling fee, payment processing (3.19% + $0.49, or 2.99% for Preferred Sellers), and your chosen Bump rate, then runs the recommended price back through the full fee math so the breakdown foots exactly.
Why can’t I reach my target margin sometimes?
If you ask for a net margin that is higher than what is left after Reverb’s fees and your Bump rate, no list price can reach it. Lower your target margin or reduce your Bump rate and the calculator will return a workable price.
Should I include shipping in the price?
Enter what you charge the buyer for shipping and what shipping actually costs you separately. Reverb’s selling fee applies to the shipping you charge, and your real shipping cost comes out of profit, so both affect the price you should list at.
Price it right the first time.
Connect your Reverb shop and track cost, fees, and margin on every listing automatically.
Get started freeFree forever to get started. No credit card required.