Bundle (kit): Definition, Formula & Why It Matters

Also called: Kit

A bundle, or kit, is two or more products sold together as a single unit under one SKU. Bundles raise average order value, can move slower stock alongside popular items, and create a distinct listing that is harder to price-compare.

Example

Selling a guitar with a case, strap, and strings as one package is a bundle.

Why it matters for Reverb sellers

Bundles are a simple way to lift average order value and clear complementary inventory. The trade-off is tracking the combined cost so the bundle’s margin stays accurate.

How Verbstack helps

Verbstack tracks bundle cost and revenue so you can see whether bundling actually lifts profit.

Track this on every order, automatically.

  • Real fees, margins, and profit on every Reverb sale
  • COGS and inventory tracked for you, no spreadsheet
  • Full history and a live monthly P&L
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See this number on every order.

Connect your Reverb shop and Verbstack tracks your fees, margins, and profit automatically.

Get started free

Free forever to get started. No credit card required.