Average order value (AOV): Definition, Formula & Why It Matters
Also called: AOV
Average order value is your total revenue divided by the number of orders over a period. It tells you how much the typical sale is worth and is a key lever for growth, since raising AOV grows revenue without needing more buyers.
Average order value (AOV) formula
Example
$40,000 in revenue across 200 orders is an AOV of $200.
Why it matters for Reverb sellers
Because Reverb’s processing fee includes a fixed $0.49 per order, higher-value orders carry a slightly lower effective fee rate. Tracking AOV also shows whether bundling or higher-end gear is shifting your shop upmarket.
How Verbstack helps
Verbstack tracks AOV over time so you can see whether your shop is trending toward higher-value sales.
Track this on every order, automatically.
- ✓ Real fees, margins, and profit on every Reverb sale
- ✓ COGS and inventory tracked for you, no spreadsheet
- ✓ Full history and a live monthly P&L
Free forever to get started. No credit card required.
Related terms
See this number on every order.
Connect your Reverb shop and Verbstack tracks your fees, margins, and profit automatically.
Get started freeFree forever to get started. No credit card required.