Break-even price: Definition, Formula & Why It Matters

Also called: Break-even point

Your break-even price is the lowest you can sell an item for and still come away with zero profit after Reverb fees and your costs. Sell below it and you lose money. It is the floor that every offer and discount should be measured against.

Break-even price formula

Break-even gross = (COGS + shipping cost + $0.49) ÷ (1 − fee rate)

Example

An item costing $250 with $40 shipping has a break-even around $316 gross (roughly $276 item price plus shipping) after standard fees.

Why it matters for Reverb sellers

When buyers send offers, your break-even price tells you instantly how low you can go. Without it, sellers accept offers that quietly turn into losses once fees are counted.

How Verbstack helps

Verbstack knows your cost on every listing, so it can flag when an offer would dip below break-even.

Try it yourself with the Reverb Break-Even Calculator.

Track this on every order, automatically.

  • Real fees, margins, and profit on every Reverb sale
  • COGS and inventory tracked for you, no spreadsheet
  • Full history and a live monthly P&L
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See this number on every order.

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