Moving average: Definition, Formula & Why It Matters

A moving average forecasts the next period using the average of the most recent periods, dropping the oldest as each new one arrives. It smooths out short-term swings and is the simplest practical forecasting method.

Moving average formula

Moving average = sum of demand over last n periods ÷ n

Example

A 3-month moving average of 100, 120, and 140 units forecasts 120 for next month.

Why it matters for Reverb sellers

For shops with reasonably steady demand, a moving average is an easy, spreadsheet-friendly starting point that beats guessing. Choose a window short enough to react but long enough to smooth noise.

How Verbstack helps

Verbstack computes rolling averages from your sales so you always have a current baseline.

Track this on every order, automatically.

  • Real fees, margins, and profit on every Reverb sale
  • COGS and inventory tracked for you, no spreadsheet
  • Full history and a live monthly P&L
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